For organisations and teams
Corporate AI Training
Tailored AI training to help teams save time and simplify everyday work with Microsoft Copilot, AI agents and automation, with practical guidance on secure use.
Explore TrainingAI STRATEGY & PRACTICAL TRAINING
Turn AI potential into business advantage.
Through practical training and strategic advisory, I help leaders and teams identify where AI can add value, build the skills to use it and improve the way their business works.
ABOUT BOJANA
The Mind Behind Practical AI.
Bojana Kovač helps organizations move beyond generic AI use, designing tailored solutions and AI agents aligned with their industry, processes, and data, transforming AI into a practical tool for decision making, execution, and growth.
Read more about Bojana26+
Years in marketing, communication and digital strategy
9,549+
Meta campaigns managed
969+
Professionals trained
UNCTAD
eTrade for Women Global Community Leader
Most people use AI to move faster.Very few use it to think better.
TRAINING, ADVISORY & DIGITAL SERVICES
Choose your next step.
Build AI skills, set your strategic direction or strengthen your digital marketing. Find the support that fits your goals.
For leaders and decision makers
AI Strategy Advisory
Understand how AI is changing the nature of your business and industry, identify valuable AI opportunities, implement practical solutions and build human capabilities for the AI era.
Explore Advisory
For individual professionals
AI Like a Pro
A practical open program for leaders, managers, founders and decision makers who want to learn how to use AI in real business situations to work faster, communicate clearly and make better decisions.
Explore Masterclass
Through Red Queen Agency
RED QUEEN SOLUTIONS
AI powered marketing solutions that help companies reach the right customers through focused communication strategy, social media, performance marketing and connected digital systems.
Visit Red Queen
AI THAT WORKS FOR BUSINESS
Make AI part of how your business works.
Most companies have experimented with AI. The next step is connecting it to the processes, information and decisions that shape everyday work.
That connection matters. It helps teams reduce repetitive tasks, make better use of their knowledge and spend more time on work that needs their judgment.
I help organizations move from isolated experiments to practical ways of working, aligning AI with their business goals and the people who use it every day.
IN PRACTICE
From global forums
to business classrooms.
Across international stages, corporate training and executive workshops, Bojana Kovač brings strategic communication and digital growth closer to the people who need them, clearly, practically and with real business purpose.
GLOBAL REACH
Working with clients worldwide.
Think like Belgrade. Move like Dubai. Connect like Miami. Position like Cannes.
Belgrade
SerbiaRooted in Belgrade, helping entrepreneurs, institutions and companies strengthen their positioning, grow digitally and put new ideas into practice.
Dubai
United Arab EmiratesClear strategy, focused execution and practical AI workflows for businesses moving at speed.
Miami
United StatesConnecting business and creativity through communication that gets people interested and involved.
Cannes
FrancePositioning, storytelling and attention to detail that turn visibility into reputation.
Trusted by businesses worldwide
OUR CLIENTS
What clients say about us
- Training and mentoring
Bojana received the highest participant ratings for her teaching and mentoring, with consultations and support continuing after the training.
Mirjana KovacevicDirector, Business Academy, Chamber of Commerce and Industry of Serbia - Digital marketing training
You openly offer creative advice, explain the logic behind it, and provide clear guidance on how to apply it in practice.
Danijela MojsovskiMarketing Manager, Glass Technology - Digital marketing course
The course helped me save time preparing content, focus my advertising budget on what was necessary and receive more concrete enquiries and clients.
Marina LazarevićBusiness Coach - DIGITAL MARKETING TRAINING
Bojana’s passion for digital communication comes through in every session. Her presentations combine concrete examples, practical exercises and an engaging teaching style. Having attended her online workshop, I would gladly recommend her training.
Ivana BeronjaMarketing and Communications Manager, INPHARM Co. d.o.o. - TEAM TRAINING & EVENT BRANDING
Bojana has supported our team for several years through training in event branding and marketing, alongside Red Queen’s work on the Global Leadership Summit’s digital identity. She is an inspiring lecturer and a professional, dependable partner whom we wholeheartedly recommend.
Samuil PetrovskiNational Director, EUS Serbia - PRACTICAL DIGITAL MARKETING
I have known Bojana for twenty years, and her ability to anticipate digital business trends has always stood out. Her training connected theory with practice and gave me concrete tools to apply what I learned to developing our business online.
Sanja MatijaševićMarketing and Communications Manager, Plataria Resort, Greece - DIGITAL MARKETING TRAINING & ADVISORY
Bojana delivered a digital marketing seminar for our managers and provided digital marketing and advertising consultancy across Serbia, Bosnia and Herzegovina, and Croatia, supporting the development and promotion of the Hankook Tire, Laufenn and Kingstar brands.
Namho KangManaging Director, Hankook Tire - LINKEDIN TRAINING & BRANDING
We were very pleased with Bojana’s LinkedIn workshop for our marketing and sales team. Alongside the training, Red Queen supported the development of our brand identity across our digital platforms. We gladly recommend working with her.
Dragan SuhanekExecutive Director, CP Security - DIGITAL MARKETING TRAINING
Bojana brought knowledge, experience and a professional approach to our digital marketing seminar, contributing to its success. We wholeheartedly recommend working with her. There is a great deal to discover and learn from her.
Emil KukaljDirector, Tourism Organization of the Municipality of Bar, Montenegro
THE BOOK
Turn AI into your thinking partner.
AI Operating System for Leaders
A practical playbook for leaders, founders, consultants and experts who want to use AI to solve business problems, challenge assumptions and make better decisions.
Explore 10 frameworks for defining problems, redesigning workflows and building stronger offers. Apply them to your own business with the accompanying printable workbook.
The Premium Digital Bundle
PDF playbook + printable workbook
Prelaunch price
€39
Put AI to work in your business.
Let’s discuss where AI can add value and how your team can use it. For marketing strategy and execution, explore Red Queen.